Khadija Alizada
Head Of Marketing
Baku
Summary
Marketing leader with comprehensive experience driving impactful campaigns and strategies. Skilled in digital marketing, brand management, and market analysis. Strong focus on team collaboration and delivering measurable results. Adaptable and reliable, excelling in fast-paced, dynamic environments.
Overview
11
11
years of professional experience
3
3
Languages
Work History
Head of Marketing
Tajikistan Coca-Cola Bottlers
02.2024 - Current
- Led a team of marketing professionals for successful product launches and promotions.
- Implemented data-driven decision-making processes to guide innovative marketing strategies.
- Improved lead generation efforts by implementing targeted inbound marketing strategies that attracted high-quality prospects.
- Drove business growth by forging strategic alliances with complementary organizations to expand reach into new markets.
Emerging Category Manager
Azerbaijan Coca-Cola Bottlers
03.2021 - 02.2024
- Developing marketing objectives, strategies, and BTL activities, considering brand guidelines in emerging categories.
- Working in synergy with Global Marketing and Sales teams to create awareness and engagement-driving tactics for new kickoffs and re-promote programs.
- Accelerating RTD tea category growth (40%) by supporting strong field activations.
- Relaunching the brand of the Water Category (Bonaqua) with a modernized shape and superior taste. Tracking the results by analyzing data to measure the monthly performance of the category, and ensure the effectiveness of brand objectives and strategies.
- Reigniting the Energy Category by launching the newest brand, Roar.
- Highly involved in budgeting by participating in new budget allocations and following up on all Direct Marketing expenses.
Still Category Executive
Azerbaijan Coca-Cola Bottlers
06.2018 - 03.2021
- Analyzed market trends to identify growth opportunities and implemented strategies accordingly.
- Managed budgets effectively, ensuring optimal allocation of resources across marketing, promotions, and store operations initiatives.
- Led successful product launches that contributed significantly to the overall category growth.
- Collaborated with cross-functional teams to develop innovative merchandising solutions for improved customer experience.
- Developed comprehensive category plans that encompassed detailed action steps around pricing, promotions, ranging decisions ultimately delivering against set financial objectives like top-line growth targets or desired profitability metrics.
- Monitored competitor activities, adjusting strategies as needed to maintain a competitive edge in the market.
- Optimized SKU assortments based on sales data analysis, resulting in higher turnover rates and improved margins.
MT & OP Channel Supervisor
Azerbaijan Coca-Cola Bottlers
07.2017 - 06.2018
- Planned and executed sales and marketing agreements for the national away-from-home channel.
- Led special, channel-focused marketing programs, and increased sales by 23% compared to the previous year.
- Managed the marketing budget effectively.
- Led the marketing process of Coca-Cola İçecek’s most profitable channel.
- Created on-premise channels' consumer connection and communication strategies.
- Created the first picture of the success book of the channel.
Marketing Specialist
Azerbaijan Coca-Cola Bottlers
07.2015 - 07.2017
- Developing marketing and trade marketing strategies in line with corporate strategic targets across Sparkling Category products.
- Initiating and leading the National Promos, such as New Year UTC, Novruz UTC, Fanta Youth Festival, etc. Determining the mechanism and budget of promotions.
- Coordinating related departments and functions for required preparations, leading the purchasing process of POP materials, displays, and novelties.
- Preparing launch plans and presenting them to the sales team. During the promotion, monitor sales, field, and redemption ratios to control the promotion.
- Planning, developing, and leading the consumer and customer trade promotions, new launch plans, and sales support initiatives per the annual business plan, with possible extension to ad-hoc activities to strengthen competitiveness.
- Initiating and strengthening related occasions to build long-term consumption habits, and increase home penetration.
- Initiating and leading 'Customer Loyalty' programs to increase sales while strengthening customer collaboration.
- Determining the quantity, specifications, types, landing costs, and delivery timings of coolers, and creating plans for installation based on channel and country requirements.
- Determining the changes in labels, caps, bottle designs, and formulations in line with brand teams.
- Monitoring market and competitor activities to take prompt measures to strengthen competitiveness.
Marketing Analyst
Azerbaijan Coca-Cola Bottlers
09.2014 - 08.2015
- Executing trade marketing strategies in line with corporate strategic targets.
- Planning, developing, and leading the consumer and customer promotions, new launch plans, and sales support initiatives per the annual business plan, with possible extension to ad-hoc activities to strengthen competitiveness.
- Elaborating product distribution per channel based on price-package architecture through SKU optimization.
- Planning and ordering of new POSMs, displays, and innovations; and ensuring the efficient usage of these materials by the sales team.
- Controlling product budget splits by setting regular checkpoints for spending versus plans.
Education
BBA - Business Administration And Management
Anatolian University
Eskisehir 04.2001 -
Skills
Creative direction
Product marketing
Marketing plan development
Product launches
Project management
Campaign planning
Account management
Partnership development
Product forecasts
Cross-functional team leadership
Problem-solving abilities
Teamwork and collaboration
Timeline
Head of Marketing
Tajikistan Coca-Cola Bottlers
02.2024 - Current
Emerging Category Manager
Azerbaijan Coca-Cola Bottlers
03.2021 - 02.2024
Still Category Executive
Azerbaijan Coca-Cola Bottlers
06.2018 - 03.2021
MT & OP Channel Supervisor
Azerbaijan Coca-Cola Bottlers
07.2017 - 06.2018
Marketing Specialist
Azerbaijan Coca-Cola Bottlers
07.2015 - 07.2017
Marketing Analyst
Azerbaijan Coca-Cola Bottlers
09.2014 - 08.2015
BBA - Business Administration And Management
Anatolian University
04.2001 -
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